Losing your hair can feel isolating, especially when so much of the conversation around it centers on men. Vancouver’s Tami Wong is working to change that, offering support, community and understanding to women navigating hair loss through her venture, Hair Loss Pride. We spoke with founder Tami Wong about the work she’s doing and why it matters.
What is your business called and what does it do?
My business is Hair Loss Pride, where I support women experiencing hair loss through one-on-one coaching, personalized wig consultations, and an in-person support community in Vancouver.
I’m also a content creator and educator with a growing online community where I share practical education, encouragement, and honest conversations about female hair loss with women around the world.
Beyond working directly with clients, I advocate for greater representation of women with hair loss through media appearances, podcasts, speaking engagements, and collaborations with beauty, fashion, and wig brands. My mission is to help women stop hiding and start living confidently again.
What made you want to do this work?
I started losing my hair when I was 15 years old after taking an acne medication. For nearly 20 years, I carried an incredible amount of shame. I believed my hair loss made me less attractive, less feminine, and less worthy of being loved. I spent years hiding my thinning hair, avoiding certain situations, and constantly worrying that someone would notice.
I also spent 20 years working in the healthcare industry, supporting and advocating for patients. That experience taught me how important it is for people to feel seen, heard, and cared for, especially when they are dealing with something deeply personal and emotional. When I finally began opening up about my own hair loss, I realized something that completely changed my perspective: millions of women are living with hair loss, yet almost every one of us believes we’re the only one.
I can’t get the time I lost to shame back, but I can help someone else avoid spending decades hiding. That’s what drives everything I do. I want women to know they are not alone, there is support available, and hair loss doesn’t have to define their lives.
What problem did you want to solve with the business?
I wanted to create the community I desperately needed when I was struggling with my own hair loss.
Women with hair loss are often told how to treat it medically, but very little attention is given to the emotional and psychological impact. Hair loss can affect confidence, relationships, careers, and mental health, yet many women suffer in silence because of the stigma.
I wanted to create a place where women could find education, emotional support, and genuine community. I also wanted to help women navigate an industry that can be incredibly overwhelming and, unfortunately, sometimes predatory. My goal is to give women honest information so they can make informed decisions without feeling pressured or taken advantage of.
Who are your clientele/demographics?
My primary clients are women of all ages experiencing any type of hair loss, whether they’re looking for emotional support, education, help navigating wigs or toppers, or simply someone who truly understands what they’re going through.
I also work with salons and hairstylists by providing education on alopecia and how to better support clients experiencing hair loss.
In addition, I collaborate with beauty, fashion, and wig brands that want to improve representation and create more inclusive campaigns featuring women with hair loss.
How does your business make money? How does it work?
Hair Loss Pride offers several services, including one-on-one coaching, personalized wig consultations, salon education workshops, speaking engagements, and brand partnerships.
Clients book directly through my website. Coaching sessions are tailored to each woman because everyone’s hair loss journey is different. Some clients simply need a safe place to process what they’re experiencing with someone who understands, while others want guidance navigating dating, work, confidence, or telling family and friends about their hair loss.
My wig consultations are available both virtually and in person. During in-person appointments, I measure the client’s head to determine the correct cap size, educate them on different cap constructions, densities, hair textures, wig brands, budgets, and have them try on multiple styles so they can discover what feels most like themselves. After the consultation, I research personalized recommendations and provide links to wigs or toppers that fit their needs. I also offer follow-up support to answer questions and help clients communicate with wig companies if needed.
I also partner with beauty, fashion, and wig brands to increase visibility for women with hair loss. These collaborations have included UGC, photoshoots, educational campaigns, blog articles, and social media partnerships, all with the goal of making women with hair loss feel represented.
Where in the city can we find your profession?
I work remotely from my home in East Vancouver and offer many services virtually. I offer in-person wig consultations through The Revival in Bentall 3 in downtown Vancouver.
What is the best question a prospective customer could ask a member of your profession when comparing services? Give the answer as well.
Question: How do I know you’re recommending what’s best for me instead of what makes you the most money?
Answer: That’s one of the best questions you can ask because it helps you understand whether someone is recommending what’s truly best for you or what’s best for their sales. I don’t sell wigs, and I’m not affiliated with or an ambassador for any one wig brand, so my advice is completely unbiased. My only goal is to help each woman find the option that best fits her lifestyle, budget, and stage of hair loss.
Wigs can be a significant investment, and unfortunately, the industry can sometimes be overwhelming and even predatory. I know firsthand what it feels like to spend thousands of dollars on products that weren’t the right fit. That’s why I’m committed to helping every client make an informed decision and feel confident they’re getting the best option for their needs, not the one that makes someone else the most money.
What is the best part about what you do? What is the worst part?
Best part: Watching someone’s confidence return in real time.
Many women arrive at a coaching session or wig consultation feeling overwhelmed, emotional, and convinced they’re facing this journey alone. By the end of our time together, they’re smiling, laughing, asking hopeful questions, and beginning to see possibilities instead of limitations. It’s amazing how much can change when someone finally feels understood.
Worst part: Some women come to me because they’re preparing to lose their hair during cancer treatment. Walking alongside them through that chapter is an incredible privilege, but not every story has the ending we hope for. Losing clients to cancer is heartbreaking, and those women stay with me long after our appointments are over.
What is your favourite joke about your own profession?
I don’t have a favourite joke because hair loss isn’t usually something my clients are laughing about when they first meet me. But by the end of our session, we’ve almost always laughed together. I think humour becomes possible once someone finally feels understood.
Where can we follow you?
Website | Instagram | TikTok | YouTube | Podcast
PAY IT FORWARD: What is another local business that you love?
I would love to recognize Revival Colour Analysis Studio. Christina has an incredible eye for helping people discover the colours and styles that make them feel their best, and she genuinely cares about every client she works with.
She’s also been incredibly supportive of my business by providing a welcoming space where I can host in-person wig consultations. As a small business owner, having other local entrepreneurs champion your work makes a tremendous difference, and I’m very grateful for her support.
