Homegrown Businesses: Carley Cornell & Janine Secord of Hook to Table Ltd.

Hook to Table Ltd. is a mobile fish market bringing fresh seafood options all over the lower mainland and beyond. Their home base is nestled right in the middle of the Fraser Valley, and they even serve seafood products as far as North Vancouver. We spoke with owner-operators Carley Cornell and Janine Secord to discover more about the seafood options their business brings to many customers.

Hook to Table

What is your business called and what does it do?

Our business name is Hook To Table Ltd and we sell wild fresh and frozen seafood.

What made you want to do this work?

Janine’s husband is a 3rd generation commercial fisherman and we have always had access to quality seafood and wanted to make it available to the public at an affordable price while supporting as many local fishermen as we can.

What problem did you want to solve with the business?

We wanted to help people be able to purchase wild seafood at a price point that is accessible to everybody.

Who are your clientele/demographics?

Our clients range from locals to restaurants to fishermen themselves. A lot of our products are individually packaged which makes dinner easy for single people or the elderly.

How does your business make money? How does it work?

We have an online store and do delivery to the door as well as we go to farmers’ markets throughout the lower mainland as often as possible. We accept debit credit and cash and also there is a program called the nutritional coupons which we accept at certain farmers’ markets which are coupons to buy fresh quality food and are given to low-income families and seniors.

Where in the city can we find your profession?

We sell all the way from Chilliwack to North Vancouver.

What is the best question a prospective customer could ask a member of your profession when comparing services? Give the answer as well.

Biggest questions we get are “Where did you get your seafood from and when was it caught?”, that is when we like to inform our customers right away, where the products are coming from. Knowledge is key when dealing with seafood products.

Hook to Table

What is the best part about what you do? What is the worst part?

The best part of our job is having positive feedback from our customers and seeing returning faces. We have had a great deal of support from Mission, our hometown, and that has been incredible. The most challenging part of our job is how the seafood market changes so much! It is always up and down in price range, so our prices need to change on certain products, as well as seafood being caught in new season.

What is your favourite joke about your own profession?

Why did the fish blush? Because it saw the ocean’s bottom.

Where can we follow you?

We can be followed on Facebook, Instagram and our online store.

PAY IT FORWARD: What is another local business that you love:

We always suggest the best ways to prepare our seafood is with sauces from two different local family-run restaurants: Paliotti’s in Abbotsford and Bees Thai in Mission



About Emilea Semancik 143 Articles
Emilea Semancik was born in North Vancouver. Emilea has always always wanted to work as a freelance writer and currently writes for the Vancouver Guardian. Taking influence from journalism culture surrounding the great and late Anthony Bourdain, she is a recipe author working towards publishing her own series of books. You can find her food blog on Instagram: