Homegrown Business: Diane Shaher of PHRSH Threads

Longing to make T-shirts as a child led our latest featured entrepreneur to start the clothing line PHRSH Threads. We got to speak to Diane Shaher to find out more about the brand.

PHRSH Threads

What is your business called and what does it do?

My business is PHRSH Threads, and it is an online clothing/T-shirt brand here in Vancouver.

What made you want to do this work?

My idea for PHRSH originally came from my longing to make T-shirts when I was a kid. Then recently a few friends of mine started their own small businesses which re-inspired me to make T-shirts and more! I started with a shirt that I designed for the Kelowna Visitor’s Centre back in 2020, which was a lot of fun to do. The shirt is still being sold today and regularly sells out, which is really cool. Then I realized I wanted to make more, but with something that I’d be more passionate about. So I thought making queer apparel and accessories for the community would be really fulfilling for me.

What problem did you want to solve with the business?

I wanted to fill the gap of people not feeling represented or seen when they are shopping for a graphic T-shirt, sweater or whatever!

Who are your clientele/demographics?

The 2SLGBTQia+ community & our allies.

Where in the city can we find your profession?

Typically online! I also do local pick-ups, and Vancouver Pride Festival in August. However this year we will be taking a hiatus.

PHRSH Threads

What is the best part about what you do? What is the worst part?

Being able to create products/designs that folks genuinely love! I did a local pick-up for a mom that bought a shirt for their daughter, and they told me how happy she was with the shirts and my business. This really inspired me to keep doing what I’m doing and which inspired me to create this shirt (insert Proud mom shirt link here)*

The worst part may be trying to manage the whole business and social media. It’s a lot of work and upkeep! Especially in the winter months, it’s hard to stay inspired when things are generally much slower.

What is your favourite joke about your own profession?

“When you love what you do, you never have to work a day in your life” Ha! Sometimes this is true, but as I said it’s a lot of work.

Where can we follow you?

@phrshthreads on Instagram, I also have my animation account @dianeshaher where sometimes I post things that I’m working on for PHRSH.

PAY IT FORWARD: What is another local business that you love?

I have a friend that owns All Access Adventures who is also a queer business owner, and I think her business is quite brilliant! Check her out here.



About Demian Vernieri 507 Articles
Demian is an Argentinian retired musician, avid gamer and editor for the Montréal Guardian, Toronto Guardian, Calgary Guardian and Vancouver Guardian websites.