Jenny Yue is the co-founder of OHME!, a company specializing in nutritious and delicious freeze-dried snacks. OHME! is dedicated to helping individuals live healthier lifestyles with its convenient, guilt-free, and boldly flavoured products, including freeze-dried fruits and yogurt crunches. We connected with her to find out more.
What is your business called and what does it do?
Our business is called OHME! We create nutritious and delicious freeze-dried snacks to help you live a healthier lifestyle. Convenient, guilt-free, and bold in flavour, our products, including freeze-dried fruits and yogurt crunches, are designed to fuel your mind and body.
What made you want to do this work?
Inspired by our love for oat bowls with various toppings, Han and I were excited to jump into our first business venture together in 2023. We wanted to share our passion for healthy, tasty, and convenient snacks with others.
What problem did you want to solve with the business?
We noticed a lack of convenient, healthy snack options that didn’t compromise on taste and flavour. Our goal was to provide snacks that are both nutritious and delicious, making it easier for people to maintain a healthy lifestyle.
Who are your clientele/demographics?
Our clientele includes health-conscious individuals seeking convenient snack options, busy professionals, parents looking for healthy snacks for their children, and anyone interested in incorporating more nutritious choices into their diet.
How does your business make money? How does it work?
We generate revenue by selling our freeze-dried snacks through various channels, including online sales, farmers’ markets, pop-up markets around Vancouver, and retail stores across Canada. By engaging directly with customers and retailers, we ensure our products are accessible to a wide audience.
Where in the city can we find your profession?
You can find us online and at local farmers’ markets and pop-up events around Vancouver. Additionally, our products are available in various retail stores across Canada.
What is the best question a prospective customer could ask a member of your profession when comparing services? Give the answer as well.
Question: “What sets your freeze-dried snacks apart from others on the market?”
Answer: “Our snacks are crafted with a focus on both nutrition and flavour. We use high-quality ingredients and a meticulous freeze-drying process to preserve the natural taste and nutrients of the fruits and yogurt. Additionally, our commitment to customer feedback and continuous improvement ensures that our products meet the evolving preferences of our clientele.”
What is the best part about what you do? What is the worst part?
Best Part: Engaging with our customers and receiving positive feedback about how our snacks have become a part of their healthy lifestyle is incredibly rewarding.
Worst Part: The challenges of rebranding and ensuring clear communication with our customers and retailers were daunting, but ultimately necessary for our growth.
What is your favourite joke about your own profession?
Why did the freeze-dried fruit apply for a job? Because it wanted to become a little ‘crunch’ entrepreneur!
Where can we follow you?
You can visit our website and follow us on Instagram, where we share updates, new product launches, and behind-the-scenes glimpses into our journey.
PAY IT FORWARD: What is another local business that you love?
We admire NADA, a package-free grocery store in Vancouver committed to reducing waste and promoting sustainable living. Their dedication to environmental responsibility aligns with our values, and we encourage you to check them out.
