OATME Superfood is a Vancouver homegrown business with a focus on healthy food bowls. With an interest in exercise and healthy food options, the founders Han and Jenny were in search of alternatives to enhance the taste of their homemade oatmeal. They offer local produce and processed freeze-dried treats. We spoke with them to learn more.
What is your business called and what does it do?
We are OATME Superfood, a local business focusing on healthy food bowls.
At OATME Superfood, we’re passionate about serving wholesome freeze-dried delights to fuel up your everyday bowls. Our local healthy products are carefully crafted with love and the finest ingredients. Being a proud Canadian brand, everything is made and processed locally. We aim to source fruits locally or globally to bring our ingredients from farm to table. Each spoonful of OATME takes you on a flavorful journey. Whether you are making a breakfast bowl, a smoothie, or baking, our ingredients add a delicious and sophisticated touch to elevate your meal. Join us as we embrace natural goodness and let them reign supreme at your dining table.
What made you want to do this work?
It began with a love for fitness and a deep appreciation for healthy living. My partner and I are true gym enthusiasts, always striving to make mindful choices for our bodies. As we explored the world of healthy eating, we realized that we wanted to make our oatmeal bowls not just healthy but also incredibly tasty. We craved a burst of flavours that would both nourish and delight our taste buds. That’s when we stumbled upon freeze-dried fruits – a remarkable alternative to regular dehydrated or frozen fruits. These little gems became our secret weapon to elevate not only our oatmeal bowls but also our smoothies, yogurt, and cereal bowls. The convenience they offered was a game-changer, but it was the amount of nutrition they hold as well as the texture (incredible crispiness) they brought to our meals that truly won us over.
Driven by a desire to make a positive impact on the way people approach healthy eating – to show them that it can be both satisfying and downright delicious – we have decided to share these amazing freeze-dried fruits with the community!
With unwavering dedication, we poured our hearts and souls into our freeze-dried fruit business. We wanted to make sure that everyone, from busy professionals to families on the go, had access to quality, flavorful, and nutritious choices that would enhance their well-being.
What problem did you want to solve with the business?
Our primary goal was to present a diverse selection of nourishing health food options that seamlessly blend delightful flavours with essential nutritional value. What’s more, is that we wanted to find options that are convenient and easy enough to elevate your meals. Our goal is to ensure every bite not only delighted the senses but also contributed to a balanced and wholesome lifestyle.
Who are your clientele/demographics?
Everyone! Kids can enjoy the freeze-dried fruits that we offer because there are no added sugar or preservatives (unless specified explicitly on the packaging). Adults can also enjoy them as a perfect add-on to their meals, smoothies, and baking needs.
How does your business make money? How does it work?
Our revenue stems from the sales of our products directly to discerning consumers in local retail stores and online. Our customer support and appreciation for our offerings allow us to continue crafting and sharing the highest quality goods that we take great pride in.
Where in the city can we find your profession?
Our products are presently available for purchase in local retail stores throughout Vancouver, including Shop Makers and the Storehouse. Additionally, our reach extends beyond borders as we’ve made our presence known in states like the Rustic Depot. As we look ahead, our aspirations involve an ambitious market expansion strategy encompassing both local gems and prominent national grocery chains in the coming years.
What is the best question a prospective customer could ask a member of your profession when comparing services? Give the answer as well.
Question: What sets your freeze-dried fruits apart from others on the market?
Answer: Our freeze-dried fruit brand stands out due to our unwavering commitment to quality and purity. We meticulously source only the finest, ripest fruits, ensuring that the natural flavours and nutrients are preserved through our advanced freeze-drying process. Unlike some competitors, we never add any sugars, preservatives, or artificial additives to our products. This ensures that every bite of our freeze-dried fruits is a true representation of nature’s goodness, delivering unparalleled taste and nourishment. Our dedication to transparency, exceptional taste, and uncompromising quality make us a standout choice for those seeking the finest freeze-dried fruit options.
What is the best part about what you do? What is the worst part?
Throughout the summer season, we’ve been actively participating in various markets, and the sense of fulfilment we derive from witnessing the awe-struck expressions on customers’ faces during their initial encounter with our products, particularly the freeze-dried mango, is truly gratifying. As they savour the exquisite flavours, we take it upon ourselves to enlighten them about the myriad applications of freeze-dried fruits. Observing the remarkable transformation from a state of unfamiliarity to a genuine comprehension of these unique products has been an incredibly rewarding experience.
The most challenging aspect is that, as a small local business owners, we are tasked with handling every aspect of the business. This encompasses not only the intricate product research and maintaining stringent quality benchmarks but also a multitude of operational intricacies. Quite frequently, we find ourselves juggling numerous roles – from meticulous quality assurance testing to adeptly managing our online presence and even donning the hat of a skilful graphic designer.
What is your favourite joke about your own profession?
Why did the freeze-dried fruit go to therapy?
Because it had too many rehydration issues!
Where can we follow you?
Join our email list as we often share delicious recipes online!
PAY IT FORWARD: What is another local business that you love?
