“A Day in the Life” with Photographer and Fashion Designer Sam Stringer

Sam Stringer is a fashion designer, photographer, and winery manager from British Columbia. Her couture collections have been featured at Tokyo Fashion Week and Vancouver Fashion Week, and her custom work has been seen on stage at the Juno Awards and worn by evening and bridal clientele. Stringer also holds a Bachelor’s Degree in Fashion and Technology from the Wilson School of Design at Kwantlen Polytechnic University.

Her photographic work is edgy and sincere, fueled by the creative people in her community, and has been featured in dozens of print and online publications, including British Vogue and Vanity Fair, Women’s Wear Daily Japan, and Elle Mexico.

Sam now calls the Okanagan valley home, combining her interests in production and art by managing French Door Winery in Oliver BC. She curates her passions through these diverse fields into a creative and inspired lifestyle, connecting with her community through the many different hats she is grateful to wear.

Sam Stringer
Sam in a sewing lab at the Wilson School of Design. Photo by: Matt Law
Sam Stringer
Guest chef series at the Naramata Inn. Photo by: Sam Stringer
Sam crawling into a wine tank in a cellar. Photo by: Levi Gogolinski
Sam at the bottom of a wine tank. Photo by: Levi Gogolinski
Campaign image for Sam’s 3rd collection Reign. Photo by: Phillip Coleman. Models left to right: @tangerinca, @amodelwhosread, @itsviktoriawithak, @kelsey_lti
Sam Stringer
Black Hills Nota Bene Release Party 2022. Photo by: Sam Stringer
Sam Stringer
The band Whitehorse performs at Black Hills Nota Bene Release Party 2022. Photo by: Sam Stringer


Which ‘hood are you in?

I am lucky enough to live in one of the most beautiful and naturally vibrant communities in BC: Oliver in the South Okanagan. I am surrounded by rolling vineyards, wild horses, and outrageously good local food and wine.

What do you do?

On what given day? Haha, I like to fill my time with a few passions! I am General Manager at French Door Winery which gives me the opportunity to connect with the local industry and community. I also run my own business of photography and custom evening gown design for local and long-distance clients. I currently focus on telling the stories of local businesses in the Okanagan through my photographic work and have been eager to connect with this community since moving here in early 2019.

What are you currently working on?

I am currently wrapping up some custom orders for eveningwear for clients, setting up my shooting schedule for industry events and promotional shoots for local businesses for 2023, and getting our winery ready for our next vintage! I live in a very seasonal town where most traffic occurs between April and September, so winter is all about my creative pursuits and getting ready for the madness of our winery season starting in April.

Where can we find your work?

You can find my work on my website or by following me on social media as @samstringerstudios, @samstringerphotographer and @frenchdoorwinery



About Sabrina Greggain-Lord 34 Articles
My name is Sabrina Greggain-Lord and I am a Community Outreach worker for the Vancouver Guardian. I am passionate about writing and bringing recognition to those doing wonderful work within their communities.