With over two decades of experience in media and communications, Rachel Thexton has established a reputation for crafting honest and impactful storytelling that effectively connects organizations with their audiences. As Principal of Thexton Public Relations, she helps clients—from nonprofits to corporate brands—amplify their voices through thoughtful media engagement, digital strategy, and influencer collaboration.
What is your business called and what does it do?
Thexton PR- My business is about supporting clients in building relationships, storytelling, and helping them to share their business news, product, services, and stories with diverse communities via media, digital publications and leading social media influencers. I also support clients with media training, making their way through the overwhelming amount of online content to stand out with meaningful messages about what they do, and teaching them how to best share their stories via media training.
What made you want to do this work? What problem did you want to solve with the business?
I was trained in University as a Journalist but found that I saw the good in people and wanted to support companies, organizations and individuals to share their stories, educating various communities, creating change, and building profile for important work. I saw that companies and organizations often have amazing work and stories to share, but don’t know how to spread the word via media and digital leaders.
Who are your clientele/demographics?
I service a wide range of clients from nonprofit organizations to consumer and corporate clients.
How does your business make money? How does it work?
My clients hire me to support them in all elements of their external community efforts.
Where in the city can we find your profession?
There are countless PR agencies and independent contractors. I feel that I stand out because I truly care and will hustle until the job is done, with a senior hand of 24+ years of experience managing all elements of a client’s PR needs.
What is the best question a prospective customer could ask a member of your profession when comparing services? Give the answer as well.
Who will be executing the work on our account, and what is your idea of success?
It will be a senior-level PR professional with strong media and digital relationships and who is just as invested in success as you are. Success is measured by collaborating to identify PR goals and meeting those goals via consistency, creativity, and strategic tactics that set you apart from others in your field.
What is the best part about what you do? What is the worst part?
The best part is collaborating with clients on creative tactics to generate a profile that reaches diverse communities with stories that are meaningful and memorable.
The hardest part is the ever-changing journalism landscape and shrinking newsrooms, when often a journalist wants to cover a story but can’t due to a lack of time and resources in the newsroom.
What is your favourite joke about your own profession?
People still refer to PR pros as ‘spin doctors’. Good PR professionals are not DJ’s—they don’t spin—they provide communications counsel that is based on truth, facts, and timely news that matters to communities.
Where can we follow you?
Website | LinkedIn | Rachel Thexton’s LinkedIn | Instagram
PAY IT FORWARD: What is another local business that you love?
Anchor Marketing—they are creative marketers who service nonprofits with creative and strategic marketing tactics.
