In a recent discussion, Bill Russell, the CEO of Magnum Nutraceuticals, revealed how his long-standing passion and extensive experience in health and fitness motivated him to guide Magnum towards becoming a leader in the sports nutrition and supplement industry. Russell emphasized the company’s commitment to scientific innovation and the delivery of high-quality supplements designed to meet the diverse needs of a global clientele, ranging from elite athletes to daily fitness enthusiasts. He highlighted the importance of educating consumers on effective supplementation while navigating the challenges of maintaining integrity in a competitive market. This conversation sheds light on Magnum Nutraceuticals’ approach to enhancing wellness and athletic performance through nutrition.
What is your business called and what does it do?
Magnum Nutraceuticals is an award-winning sports nutrition and supplement company powering athletes worldwide. Whether that’s elite athletes, coaches and trainers or weekend warriors, our products deliver scientifically formulated supplements for those looking to improve their performance and elevate their game. From protein to greens – we provide Canadians and consumers globally a diverse range of products that contribute to healthy bodies.
What made you want to do this work?
I’ve been around health and fitness for over 30 years so I saw Magnum as an opportunity to marry my passion and business experience. I was a customer for years and the opportunity to buy the company was something I just couldn’t pass up.
What problem did you want to solve with the business?
My goal is to continually innovate the supplement space. Deliver high-quality products with top-notch ingredients, backed by science that deliver results. That’s what we’re all about with a 20-year legacy behind us. We also want to educate consumers on how to add supplements to maintain optimum health – every day – with ease and convenience. Helping people proactively get and stay healthy.
Who are your clientele/demographics?
Our clientele ranges from elite athletes and fitness competitors to weekend warriors and yoga moms. And simply, anyone who wants to get more nutrients in their day – we have a range of products to support people based on their goals.
We talk about our demographic as 16 – 66 years.
How does your business make money? How does it work?
We work with retailers – ecomm and bricks and mortar – in Canada, the US and across the globe. From supplement stores to health and wellness retailers. People can also go to magnumsupps.com to buy from us directly if they prefer.
Where in the city can we find your profession?
Magnum Nutraceuticals is headquartered in Surrey, British Columbia though our products are shipped globally.
What is the best question a prospective customer could ask a member of your profession when comparing services? Give the answer as well.
Q: What are your fitness or wellness goals?
A: If you’re trying to get more nutrients in your day, NEKTR Daily Greens + Superfoods is an easy and convenient way to do that with 55 fruits and vegetables to help optimize your health. Whether you’re trying to gain weight, lose weight, build muscle – we have specific products to support you but it all starts with understanding individual goals.
What is the best part about what you do? What is the worst part?
The best part is helping people achieve their goals and working in a passionate community where everyone takes their health seriously, which is something I am passionate about myself.
The supplement industry can attract some manufacturers and marketers who are putting out inferior products and misleading messages. And this hurts our industry in general and it is our job to educate consumers about the differences, correct misconceptions and lead by example.
What is your favourite joke about your own profession?
Why did the customer say to the store owner when he said they were out of protein?
NO WHEY?
Where can we follow you?
Website | Instagram | Facebook
PAY IT FORWARD: What is another local business that you love?
We love working with Summit Labels based in Port Coquitlam. A longstanding partner with phenomenal staff, high-quality service and products and they continually go the extra mile.
