Latitude Counselling, founded by Clinical Director Lauren Legere, is reshaping how therapy is experienced in Vancouver. With a holistic approach that integrates mind, body, and spirit, the clinic was built to challenge traditional clinical models and create a space where both practitioners and clients can show up authentically. From supporting high-achievers facing burnout to families navigating complex challenges, Latitude offers evidence-based care grounded in compassion and science. What sets them apart is their commitment to making therapy human—welcoming diversity, prioritizing ethical practice, and focusing on real transformation rather than “fixing.” Curious how this team is helping people rediscover balance, resilience, and joy in their lives? Keep reading—you’ll see why Latitude Counselling is more than just a clinic, it’s a movement.
What is your business called and what does it do?
My name is Lauren Legere. I’m the Founder and Clinical Director of Latitude Counselling. I’m a Registered Clinical Counsellor (RCC) and Canadian Certified Counsellor (CCC) with a Master’s degree in Counselling Psychology. I’ve spent more than 17 years studying psychology and the human experience. Latitude Counselling is a Counselling Clinic, based in beautiful downtown Vancouver, BC, where we approach mental health from a holistic approach encompassing mind, body and spirit.
What made you want to do this work?
I’ve always been fascinated by the human experience, particularly among high achievers and those with non-linear paths or personal trauma who are striving to find meaning and balance. My path into clinical practice was not linear by any means and came after more than a decade spent in luxury corporate sales. That experience gave me a firsthand understanding of what it takes to perform, to lead and to navigate the corporate high-pressure, fast-paced environments where burnout and self-doubt are prevalent.
What problem did you want to solve with the business?
When I started Latitude Counselling, I wanted to change how therapy was seen, both by the people receiving it and by the people providing it. I had come from environments where counsellors were expected to fit into a very narrow mould and be polished, traditional, and often disconnected from the diverse realities of the people they served. I saw incredible practitioners overlooked because they didn’t “look the part,” and clients who didn’t feel safe or seen because therapy spaces felt clinical or exclusive.
Latitude was built to challenge that. I wanted to create a space where practitioners could truly thrive and where they could bring their full, authentic selves to their work. A place where someone could have wildly coloured hair, tattoos, and still be recognized for the excellence of their craft, their integrity, and their ability to connect. From the beginning, it was important that Latitude grounded itself in science and evidence-based practice. In a province where counselling and psychotherapy remain unregulated, ethical practice isn’t just a checkbox; it’s a responsibility.
I built Latitude to be a place where therapy wasn’t about “fixing” people, but helping them understand themselves and create meaningful change. We were also among the first clinics in Vancouver, and possibly BC, to focus explicitly on burnout. That’s something I’m deeply proud of. Today, more than half our team specializes in this area, helping people recover from the pressures of modern life and rediscover what it means to live well. At its core, Latitude Counselling was created to be human. A place where practitioners and clients alike could show up as they are, and where compassion, science, and authenticity could exist side by side.
Who are your clientele/demographics?
I have the privilege of supporting an incredible mix of humans. My clients are often navigating burnout, complex trauma, anxiety, relationship challenges, and, more recently, their perinatal journey. I work with people of all genders, typically between the ages of 24 and 60, who are looking to understand themselves more deeply and create meaningful change.
A large part of my practice is made up of high-achievers, lawyers, medical professionals, executives, entrepreneurs, chefs, people who, from the outside, often look like they have it all together. But beneath that success, many are wrestling with self-doubt, perfectionism, and the quiet belief that they’re not enough. They’re the people who hold everything and everyone else together, often at the expense of their own well-being.
Across all walks of life, my clients share a few things in common: a desire for greater self-awareness, balance, and emotional resilience, and a wish to have a space where they can show up honestly, without the need to perform or have it all figured out. I often joke that I’m a bit of a “mean therapist,” in the sense that I ask hard questions and challenge people in ways that help them grow. My sessions are compassionate but direct; we laugh, we dig deep, and we make room for both the hard and the hopeful parts of being human.
Our team of counsellors, however support ages 5-100, and supports a wide range of concerns. Folks are typically curious about counselling or have been interested in counselling for a long time.
How does your business make money? How does it work?
Individuals, couples and families can book counselling sessions directly with our team and can bill directly to extended medical under most circumstances. For those without coverage or with financial barriers, we also offer sessions with our graduate intern counsellors for low cost and even pro bono services.
Where in the city can we find your profession?
Our clinic is located in downtown Vancouver, on Hornby Street. Right across from Robson Square.
What is the best question a prospective customer could ask a member of your profession when comparing services? Give the answer as well.
When folks are comparing services, I often recommend they ask a few direct questions:
What are the hours and days you work? Does their availability work for you?
What are their areas of focus or specialities? Do they have experience and training in the areas you want to work on? If not, they may not be the best fit for you.
Are they registered with the BCACC?- Counselling is not regulated in BC, so knowing if they registered with the closest thing to a college ensures they have completed appropriate training.
What is the best part about what you do? What is the worst part?
The best part of what I do is getting to walk alongside people as they work through what brought them to therapy, to witness their progress, their setbacks, and their breakthroughs. It’s an incredible privilege to be invited into someone’s healing process. There’s something deeply moving about watching people become lighter, rediscover their confidence, and begin to navigate their lives with a new sense of clarity and strength. Bearing witness to that kind of transformation is one of the greatest honours of this work.
The worst part of my job, like most practitioners, I’ll admit that the admin side of things, especially note-taking, isn’t exactly my favourite part of the job. Ask any practitioner, and you’ll probably get the same answer! It’s a necessary part of ethical, organized practice, but definitely one of the more tedious tasks we do.
The emotional labour can also be challenging. Holding space for people navigating incredibly heavy experiences requires deep empathy, focus, and energy. Some days, that can take a lot out of you. Since becoming a mom, I’ve learned just how essential boundaries are, not just for my clients, but for myself and my family. Protecting my own mental and emotional capacity allows me to continue showing up fully and authentically, both in my work and at home.
What is your favourite joke about your own profession?
Counsellors: the only professionals who get excited when someone finally cries- funny and often true. My fun fact about myself at networking events is often say, “I make people cry”.
Where can we follow you?
You can learn more about Latitude Counselling on our website and on social media, and connect with me on Instagram or on LinkedIn.
PAY IT FORWARD: What is another local business that you love?
Kate Fisher from Time is Now marketing– she is incredible and built her team around the same time that I started Latitude. We navigated the pandemic together as entrepreneurs and have been growing together ever since!
