Homegrown Business: Alison Taylor, Co-CEO and Co-Founder of Jane

Jane is a management software for healthcare practitioners that offers secure online booking. We spoke with Alison Taylor, Co-CEO and Co-Founder, to find out more about them.


What is your business called and what does it do?

Jane is an online practice management software for allied healthcare practitioners that offers easy-to-use and secure online booking, billing, payments, charting, scheduling, video services, and business analytics.

What made you want to do this work?

Jane’s story begins in 2011, when Alison Taylor, Jane’s Co-CEO and Co-Founder, opened her multidisciplinary clinic, Canopy Integrated Health, in North Vancouver, BC.

Alison knew that any software solution would need to accommodate different disciplines and styles of practice, but she couldn’t find an existing solution that was a good match.

What problem did you want to solve with the business?

At the time of looking for software for her clinic, Alison was working with Trevor Johnston, Jane’s Co-CEO and Co-Founder, and his Marketing Agency (Thoughtshop) to brand Canopy and build and launch her website. Trevor heard Alison’s (loud and frequent) complaints about the available software options and offered to build her something. He built the first version of Jane, and the problem they solved Together was the lack of a practice management software that respected the clinic brand, had the flexibility needed for a multidisciplinary clinic, and that had a charting function built-in.

Who are your clientele/demographics?

We call our customers “helpers” because they are the allied health professionals across the world that are working to provide healthcare to their patients and clients. Our mission is to help the helpers.

How does your business make money? How does it work?

Jane is a home-grown, profitable startup. This means we’ve been growing a real business out of our own revenue for over seven years now. We have the luxury and security of not having a zero-cash date like some venture-backed companies. We license our software at affordable rates that fit the size of each individual clinic.

Where in the city can we find your profession?

Jane’s headquarters overlooks the mountains and the ocean in North Vancouver, and Vancouver and the surrounding areas are where we first started licensing our software to other clinics. You may have booked an appointment for a massage, physio, or chiropractic appointment using Jane as many of our customers are clinics operating in the city. We often hear people say “I only book at clinics that use Jane.”

What is the best question a prospective customer could ask a member of your profession when comparing services? Give the answer as well.

The best question a potential customer could ask is “How will you support me when I need assistance using your software?”

Our answer is always that when you buy Jane, you aren’t just getting software, you are getting a team. Our mission is to help the helpers, and we are here for you in every way that we can be. One of the quotes we hear often and feel so proud of is “The Jane Team is so awesome!”

It’s true, we do hire great people, but this feedback is really referencing how our people are trained to offer the level of support they would give a friend or family member to every customer that contacts us with a question.

What is the best part about what you do? What is the worst part?

Jane is hyper-focused on happy staff and happy customers as a means of creating a thriving and growing business that gets to help the world’s helpers, the allied health professionals.

A challenge is that we recognize that there is always more to do, new ways we can do it, and we are continuously growing to provide solutions that are truly helpful to our customers and their teams.

What is your favourite joke about your own profession?

Our favourite joke is probably this one we sent out to our community. It’s more of a practical joke, but it was great fun.

Where can we follow you?

LinkedIn | Instagram | Facebook | Twitter

PAY IT FORWARD: What is another local business that you love?

At Jane, we’re big on coffee, and basically, a job requirement (kidding) is that you love JJ Bean coffee.



About Demian Vernieri 510 Articles
Demian is an Argentinian retired musician, avid gamer and editor for the Montréal Guardian, Toronto Guardian, Calgary Guardian and Vancouver Guardian websites.