In the digital era we are currently living in, there are an increasing number of digital and technological forces that are characterizing our society and world. Advancements in software are also paving the way for new forms of entertainment that are slowly filling the online world. Over the past few years, we have witnessed a shift in the way people keep themselves busy, with reliance on digital and technological devices becoming more of a factor.
We carry much of our lives on devices such as smartphones and even smart watches. Banking can be done at the click of a few buttons, food can be ordered instantaneously, and we can receive news the moment it happens. The way we entertain ourselves is no different. Canada has witnessed a growing trend since April 2022, when Ontario became the first province to legalize and regulate online casino play. Since then, the online casino industry has gone from strength to strength and its success is leading other provinces to follow the example set by Ontario.
An AI-assisted future for the online casino industry
The online casino industry has been able to enjoy such unprecedented success in a relatively short space of time because of online advancements, not just related to the spec of games and exciting platforms that house these online slots, blackjack, roulette, and poker games, but also in customer retention and digital marketing departments.
The power of AI marketing
Artificial Intelligence (AI) has been around for decades already with the first makings of AI traced back to the 1950’s. Aided by developments in computer science and the creation of the internet, AI has progressively increased its influence in our everyday lives. Nowadays, we have almost reached the point where AI can unleash its true potential, due to those advances in technology and software.
Rapid analytics
The process of assessing the data that can be collected online, analyzing it, and creating an effective marketing strategy, even for individual customers, is being accelerated by the increased use of AI to discover consumer patterns online. AI has proved the perfect match for big data, using its ability to apply machine learning algorithms to large sets of data to rapidly unveil patterns. This in turn allows companies, such as online casino operators, to implement marketing strategies based on the analysis produced at a much earlier stage. Individual experiences for each individual player can be created to maximize a player’s online casino experience.
AI gaming to unleash a new dimension of online casino play
With a solid, loyal customer base secured with the assistance of AI, the attention of online casino enthusiasts might turn to what else AI can bring to the online casino experience. If you play online casino games for real money at TitanPlay, there is already a plethora of games to choose from, from the online slots section alone. Titles such as Dead or Alive, Gates of Olympus, and Big Bass Bonanza are complemented by offerings from table games such as blackjack, roulette, baccarat, and poker.
But while live dealer games are currently the talk of the online casino town in Canada, players are already looking ahead and getting excited about the prospect of Virtual Reality (VR) and Augmented Reality (AR) technologies being implemented into online casino game play. The live dealer games offer a more realistic avenue to online casino gaming, with interactive features built into the games to facilitate communication with the dealer and other players.
However, being able to physically interact with a slots reel, your cards at the blackjack, or your chips in the roulette pit with the aid of a headset would represent a new dimension of play, which gets remarkably close to real-world game play. Realism combined with 3D imagery would see online casinos make space instantly on their platforms to house the new movement of gaming.
A matter of when, not if…
AI is already being used to perform a lot of tasks in society, but the potential is certainly there for it to affect our world in greater ways, and very soon. For the online casino industry, there is not exactly a black canvas to work with, but there is still a lot of potential in this industry too. It could be in the coming years, but once computer scientists get their heads fully around AI, the next generation of online casino games can be fully unleashed.