Heidi Klein is a seasoned marketer and copywriter based in Vancouver, BC, with over eight years of experience crafting impactful messaging and strategies for businesses. As the founder of a boutique marketing consultancy, she specializes in copywriting, digital marketing strategies, and social media management, helping businesses articulate their value, connect with their audience, and drive growth. Combining creativity with strategy, Heidi is passionate about empowering clients to tell their stories effectively, stand out in competitive markets, and achieve measurable results.
What is your business called and what does it do?
I operate a boutique marketing consultancy that specializes in copywriting, digital marketing strategies, and social media management. My work focuses on helping businesses articulate their value, connect with their target audience, and drive growth.
What made you want to do this work?
I’ve always been drawn to the power of words and storytelling. This profession allows me to blend creativity with strategy while empowering businesses to tell their stories effectively and stand out in competitive markets.
What problem does your business aim to solve?
Many businesses struggle to communicate their unique value proposition or navigate the complexities of digital marketing. My role is to simplify this process and ensure their message resonates with their ideal audience—ultimately driving meaningful engagement and growth.
Who are your clientele/demographics?
I primarily work with small to mid-sized businesses, with a focus on interior design and real estate development. My clientele also includes entrepreneurs and larger corporations seeking to refine their messaging or launch comprehensive marketing campaigns.
How does your business make money? How does it work?
I offer project-based services—such as website copywriting, ad creation, or campaign launches—as well as ongoing support through retainer agreements for services like social media management and strategic consulting. Revenue is tied to delivering tangible value and measurable results.
Where in the city can we find your profession?
While I work remotely, I am always open to in-person collaborations with Vancouver-based clients. The city is home to a vibrant network of marketing professionals, so my profession thrives in co-working spaces, coffee shops, and boardrooms alike.
What is the best question a prospective customer could ask a member of your profession when comparing services? Give the answer as well.
Question: “What metrics or outcomes do you use to measure the success of your work?”
Answer: Success is measured by how effectively my work drives results for the client, whether it’s increasing web traffic, improving conversion rates, or growing brand awareness. For example, I’ve helped a client increase lead generation by 50% through tailored campaigns. Always ask for case studies or real-world examples to assess expertise.
What is the best part about what you do? What is the worst part?
Best part: Seeing the impact my work has on clients’ businesses—whether it’s a successful product launch or a dramatic increase in customer engagement. Knowing I’ve contributed to their success is incredibly fulfilling.
Most challenging: Managing tight deadlines while ensuring creativity and quality remain uncompromised. It’s a delicate balance but one I enjoy mastering.
Where can we follow you?
You can connect with me on LinkedIn, follow me on Instagram, or visit my website.
PAY IT FORWARD: What is another local business that you love?
One local business I admire is Sylvia Mager of Stylehaven. Her dedication to her craft and the community is inspiring, and she consistently delivers exceptional interior design work.
