Homegrown Business: Ami DeMelo and Laurel Brown of Brandkit Studio

Brandkit Studio, founded by brand designer Ami DeMelo and web developer Laurel Brown, offers professionally designed logo kits and customizable website templates to small businesses and startups. With Ami’s expertise in creating impactful brand identities and Laurel’s passion for innovative digital solutions, the duo aims to bridge the gap in affordable, high-quality branding for small businesses. By offering one-of-a-kind logo kits and easy-to-use WordPress templates, Brandkit Studio empowers entrepreneurs to confidently launch their brands without breaking the bank. Accessible exclusively online, this Vancouver-based business brings design excellence to the fingertips of its clientele.

Brandkit Studio
Ami DeMelo, brand designer and co-founder

What is your business called and what does it do?

Our business is called Brandkit Studio. We sell professionally designed logo kits and website templates.

What made you want to do this work?

For both of us, our passion really lies in helping small businesses and we know professional design can hinder small businesses. We want to set the standard for excellence in design by crafting high-quality brand kits and website templates that don’t break the bank. We strive to be an accessible option for businesses taking those crucial first steps.

What problem did you want to solve with the business?

As a graphic designer and website developer, Ami and I observed a significant gap in the market for affordable, high-quality branding solutions for small businesses and startups. We witnessed many businesses attempting to create their own logos and websites, often resulting in unprofessional, incohesive, and ultimately ineffective brand visuals.

We also saw many businesses relying on generic logo templates, leading to a lack of originality and a diminished ability to stand out from the competition.

Brandkit Studio offers small businesses a better, professionally designed, alternative. Our logo kits are only sold once, this means that businesses who purchase their logo from Brandkit won’t have the same logo as everyone else. Our website templates are simple to customize, meaning businesses can easily create a unique online presence that reflects their brand identity.

Who are your clientele/demographics?

All small businesses who are looking for a logo, brandkit or professionally designed website who would otherwise waste time trying to DIY it themselves. We’re a great choice for service providers, small home-based businesses and online-based (non-product) businesses.

How does your business make money? How does it work?

We sell logo kits & website templates to small businesses. How it works is simple & easy! Head to our website and browse our logos and website templates.

For Logos:

  • Purchase your logo kit
  • Fill out our simple questionnaire so we can update your business name
  • Your new Logo kit will be delivered to your inbox within 3-5 business days
  • Implement your new logo and branding according to the guidelines provided
  • Launch your new brand with confidence

For Websites:

  • At checkout choose to install it yourself, or select Done-For-You and we’ll take care of it!
  • The website files will be sent to your inbox along with tutorials on how to customize your website. If you select Done-For-You, we’ll install the template and then you can customize it with our simple tutorials.
  • Launch your new website with confidence

Where in the city can we find your profession?

Brandkit Studio is exclusively an online community, you can shop our marketplace anytime at www.brandkitstudio.com

What is the best question a prospective customer could ask a member of your profession when comparing services? Give the answer as well.

This is such a great question. It’s important to ask:

Are the logos unique?

Our answer would be:

At BrandKit Studio, we prioritize originality. Our logo kits are sold only once, guaranteeing that you receive a completely unique design. We don’t use logo templates, instead Ami creates custom logos. When you purchase one from our website, she then edits the logo kit to your business name.

What parts of the website template can be customized?

Our website templates are designed to be highly customizable. You have the flexibility to adjust colours, fonts, images, content etc. This is why we chose to create WordPress templates, you will have access to all WordPress has to offer in regards to customization and functionality! In addition, we provide guidance and support through our video tutorials that come with each website template purchase.

What is the best part about what you do? What is the worst part?

The best part of our work is that we still get to help small businesses with a more affordable solution – we save them both time and money. Our logos are only ever sold once, so it’s almost like getting a custom design.

The worst part? That we ourselves are a startup and not enough people know that there IS an alternative from trying to DIY your brand or buying a template that so many other businesses have.

What is your favourite joke about your own profession?

Ami, Graphic Design:

What do you call a designer who loves cheese? A very gouda designer.

Laurel, Web Development:

Why did the developer go broke? Because she used up all her cache!

Where can we follow you?

You can find us online and on Instagram. Also, our inbox is always open and both of us can be contacted at hello@brandkitstudio.com

PAY IT FORWARD: What is another local business that you love?

We love the co-working space The FountainHead Networking located in Site B (Port Moody) – this place is more than just a coworking space it’s a community of entrepreneurs. They offer so much beyond ‘just a place to work’ – plus, it’s located in the Brewery District…

 

About Emilea Semancik 248 Articles
Emilea Semancik was born in North Vancouver. Emilea has always always wanted to work as a freelance writer and currently writes for the Vancouver Guardian. Taking influence from journalism culture surrounding the great and late Anthony Bourdain, she is a recipe author working towards publishing her own series of books. You can find her food blog on Instagram: