Over the last decade alone, the gambling industry at large has seen significant technological innovations. These innovations have changed the betting experience for millions of users globally. As such, many gambling operators are becoming more involved with these technological innovations to provide their users with a more personalized, engaging, and safer experience.
The rise in the adoption of these betting innovations demonstrates that technology plays a crucial role in advancing and changing the iGaming landscape. And as emerging technology continues to evolve, the iGaming industry is poised to see more transformations.
Innovations Driving Betting in British Columbia
There are several cutting-edge technologies available on British Columbia’s betting platforms, offering users a superior experience. Some of these innovations include:
1. Blockchain and cryptocurrencies
The popularity of online crypto casinos in Canada has been on the rise lately, and for valid reasons. Blockchain offers a decentralized platform, unlike traditional betting. The revolution of the betting world from traditional fiat currencies to cryptocurrencies offers a futuristic experience where everything seems faster and smoother. This revolution in the betting world is about changes in the platform to blockchain technology transforming the entire betting experience.
Also, in the past, bettors were limited to a few specific platforms, often due to regional restrictions or unsupported payment solutions. But today, cryptocurrency betting offers bettors access to a global market. Additionally, crypto betting platforms leverage advanced technologies that offer top-level security. Unlike traditional sportsbooks, blockchain technology ensures fairness and transparency in every bet.
2. Availability of eSports and fantasy betting
Another innovation that’s shaping the betting world as we know it in Canada is eSports and fantasy betting. They offer new opportunities and experiences for both the bettors and the industry at large. With fantasy sports, users can construct a virtual team of players based on fantasy sports data and games played on the field. Whereas eSports are competitive video games like Dota 2, Counter-Strike: Global Offensive, and League of Legends to name a few, where bettors can wager on who will win.
Today, gambling operators have taken bets in eSports far beyond only predicting the match winner. There is a wide range of betting options now available, from in-play wagers to fantasy eSports leagues where players can draft their dream team. The diversity of the product offerings at gambling platforms today caters to both seasoned and casual fans, fueling their engagement and expanding the market reach.
3. Artificial intelligence and chatbots in personalizing the betting experience
Also, operators are now making use of artificial intelligence and machine learning to personalize the betting experience of their users. This technology is still new, but when it collects data from users and analyzes them, it derives a pattern. Based on the analysis, the AI can then suggest the operator’s product to better cater to the needs of the user. Personalizing the sports betting experience at scale is tedious, which is why many betting operators in Canada are jumping on this trend. When the right products are placed in front of the right prospects, the chances of engagement are quite high.
Furthermore, operators use AI in their chatbots to offer uninterrupted 24/7 customer support on a budget. These chatbots can handle answering multiple questions at a time, which makes them a useful tool in streamlining operations. The best part is that these chatbots engage with users on a level that provides tailored gaming suggestions, giving human support representatives less workload.
4. Virtual reality and augmented reality
The possibilities virtual reality and augmented reality are bringing to the betting world in Canada are completely impressive. When virtual reality went mainstream, it was primarily a tool for video games. But as the technology advanced, the possibilities for creating entirely new experiences in the gaming industry took hold. Using virtual reality at sportsbooks or online casinos offers an immersive experience mimicking the physical sportsbook or casino experience that triggers a multi-sensory experience that enhances the thrill of gambling.
Whereas augmented reality adds an extra layer of immersive technology by juxtaposing the environment experienced by the user. It allows users to see virtually fabricated elements in their actual environment. When playing live dealer games, for example, on an augmented reality platform, players can interact with elements of the real environment, such as cards, and so on.