With a passion for blending personal stories and cultural splendour into her designs, Parisa Padidar of Standout Boutique in Vancouver translates her refined aesthetic into globally-inspired jewelry that transcends trends to become cherished personal statements. Standing at the crossroads of creativity and entrepreneurship, Parisa discusses the genesis of her brand – a tale that weaves the nostalgia of her mother’s eclectic button collection into the fabric of elegant jewelry-making. Discover what sets Standout Boutique’s pieces apart, the joys and challenges of balancing creative vision with the pragmatism of running a successful business, and even the light-hearted humour that comes with being a jewelry designer and a dedicated mother.
What is your business called and what does it do?
Standout Boutique, is a jewelry brand that designs and sells unique, globally-inspired pieces. At Standout Boutique, we aim to curate a collection of timeless jewelry pieces that celebrate individuality, beauty, and self-expression. We are dedicated to crafting high-quality, sustainable, and ethically-made jewelry that empowers our customers to embrace their uniqueness and feel confident in their personal style. At Standout Boutique, we understand that jewelry is more than just an accessory—it’s a reflection of our identities and life journeys. That’s why we are committed to crafting pieces that not only enhance your style but also serve as a canvas for telling your unique story. Our dedication to providing exceptional customer service ensures that every interaction with us is as remarkable as the jewelry we offer.
What made you want to do this work?
My passion for creating accessible and elegant jewelry began with a very personal story. Growing up, I was surrounded by my mom’s collection of beautiful buttons from her travels around the world. Each button held its own unique history, and I was fascinated by the idea of turning these small, meaningful objects into wearable art. This inspired me to start crafting handmade button rings, and it was in those early creations that I found a way to blend personal and cultural stories into my designs.
From that moment, I knew I wanted to build something bigger—something that would allow people to express their individuality through jewelry that not only looks beautiful but also tells a story. I’ve always believed that high-quality, thoughtfully designed jewelry should be accessible to everyone, not just a luxury for a few. This idea has driven me to create pieces that combine elegance, craftsmanship, and cultural inspiration at an affordable price point.
Ultimately, I wanted to create a brand where people can connect with the meaning behind their jewelry and feel empowered by the stories they carry with them every day.
What problem did you want to solve with the business?
To make high-quality, culturally inspired jewelry accessible and affordable for everyone. Also, inspire other young women to start their own businesses. At Standout Boutique, we’re not just about crafting beautiful jewelry, we’re also committed to making a positive impact in our community. That’s why we’ve proudly supported organizations such as the Alzheimer’s Society, Cancer Society, Leukemia Society, Spinal Cord Injury BC, Canucks Autism Network, and The Forum through donations of both funds and in-kind products. Additionally, we believe in investing in the future generation, which is why we’ve hired over 30 students in the last 4 years through nonprofit organizations like Venture for Canada and Ripen Level UP, as well as fashion schools like the John Casablancas Institute. Together, we’re making a difference, one piece of jewelry and one opportunity at a time.
Who are your clientele/demographics?
Fashion-conscious individuals who appreciate culturally influenced, nature-inspired jewelry. Likely women, 25-45, who value unique, handcrafted pieces.
How does your business make money? How does it work?
By selling jewelry pieces online and through retailers across Canada, leveraging both direct and wholesale channels.
Where in the city can we find your profession?
Based in Vancouver, but available at various pop-ups and local stores like Giving Gifts, Fine Finds Boutique or a few local markets.
What is the best question a prospective customer could ask a member of your profession when comparing services? Give the answer as well.
What makes your jewelry stand out?
Our pieces are not just accessories; they tell stories. Each design is inspired by travels, nature, and cultural influences, offering a unique and personal touch.
What is the best part about what you do? What is the worst part?
Best part: Creating pieces that allow people to express their individuality and share global stories through jewelry.
Worst part: Managing the constant balance between creativity and the business side of running a brand. Also, I am a mom who likes to volunteer at my son’s school often.
What is your favourite joke about your own profession?
When people say they’re ‘tied up in knots,’ I always think: Perfect, that’s just how I design my necklaces!
Where can we follow you?
Instagram | Website | Faire Wholesale Market
PAY IT FORWARD: What is another local business that you love?
Giving Gifts, a local store supporting handcrafted items and local artisans.
